Little Jack
From Let's Sell Ice Cream - 1952 (1952).
Source and licence
From Let's Sell Ice Cream - 1952 (1952), printed page 150, digitised by the Internet Archive: https://archive.org/details/1952-lets-sell-ice-cream
Read the original not stated by archive.org
What was changed: Read by machine from the book's scanned text into ingredients and method. The title's capitals were tidied; spelling and scanning errors are left as they are.
From an old book: a historical recipe, not current advice. Its methods, additives and storage may be unsafe by today's standards.
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Ingredients
Method
- Cut a slice of pound cake in balves, om tbe diagonal.
- Place om ome pie-shaped piece a small dipper of lce Cream.
- Dot in raisins for plums.
- Does your menu help increase your Ice Cream sales?
- Is it well-planned and balanced, easily-t ead.
- able, well-written, clean-looking?
- Or is it something that looks as if it were just thrown together?
- As a medium of sales, the menu can stimulate equally as well as your backbar display or window signs.
- The selling possibilities of your menu are not only varied but they are numerous.
- It acts as a salesman of all your Ice Cream services.
- As a selling force it requires considerable thought and planning and an understanding of the power of word suggestion.
- By the usage of the most descriptive and pointed words, you can arouse customer’s interest.
- Plan your menu wisely and carefully so that when the customer picks it up his attention is drawn to it by its cleanliness, its descriptive phrases, and by the way in which the items are sequenced.
- This is the opportunity for your menu to do a selling job.
- It should be appealing to the eye and instantaneously stimulate the appetite.
- Don’t let the customer waste his valuable minutes searching the menu.
- It should tell him quickly what he wants to know in the most effective way possible.